In this episode of the Destination Marketing Podcast, Mike Verret from Verret and Associates joins us to provide some tips and tricks on how to improve your destination's brand messaging and awareness. Listen to learn about some of the successes that destinations such as Lake Havasu, Arizona, and Charleston, South Carolina have had, and how you can apply these brand principles to your own destination.

"Clarity of message is more important than any service that you provide because they're not going to see the service if your message to them upfront isn't clear. Once you smooth out that intro message you can start to provide your services. They are never going to get there unless they connect to that crystal clear message that sets you apart from the beginning." -Mike Verret

Verret and Associates: https://www.verretandassociates.com/

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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com. 

To learn more about the Destination Marketing Podcast Network and to listen to our other shows, please visit www.thedmpn.com. Email adam@relicagency.com with any inquiries regarding the network.