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265: Building a Destination Brand from Scratch with Renée Areng

265: Building a Destination Brand from Scratch with Renée Areng

FromDestination Marketing Podcast


265: Building a Destination Brand from Scratch with Renée Areng

FromDestination Marketing Podcast

ratings:
Length:
17 minutes
Released:
Aug 1, 2023
Format:
Podcast episode

Description

In this episode of The Destination Marketing Podcast, Adam sits down with Renée Areng, President and CEO of Explore Brookhaven, Georgia. Renée details the process of putting together a brand from scratch and how they launch it amid the coronavirus pandemic. She talks about some of the challenges they faced and why working with an expert in the field helped them to build a better brand.

Explore Brookhaven

To learn more about today's sponsor Bandwango, please visit www.bandwango.com/dmp

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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services,  please email adam@relicagency.com or visit www.relicagency.com.

To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.
Released:
Aug 1, 2023
Format:
Podcast episode

Titles in the series (100)

The Destination Marketing Podcast is built for tourism marketers across the country who are overworked and understaffed. Our goal is to help these people prioritize the activities that are proven to be most effective in marketing a destination and stay up to date on the latest technologies and trends in the industry. This isn’t a feel-good, motivational podcast. We’re diving deep into what to do and how to do it. Subscribe today if you’re a tourism marketer and want to perfect your craft.