Lead Gen Innovation Pearl Diver with Nick Lissette #489 Today on Sales Babble we meet Nick Lissette the founder and Chief Executive Officer of Blackpearl Group. Black Pearl is the company that created our sponsor, Pearl Diver. Pearl Diver is the tool that allows you to see who's visiting your website, even if they never signup or connect with you.  Nick has over a decade of experience working with cloud-based services. He started with anti-spam software and now leverages his expertise to use big data technology to help sales organizations discover hot leads.  Today Nick and I talk about startups, technology, sales, and most importantly, lead generation.  Sales Babble shares selling secrets for non-sellers.  Masterful selling is understanding what buyers want, discerning if you can help,  showing what you have and helping them to make a decision that is good for their business and yours. See https://salesbabble.com I’ve interviewed 100s of sales experts and discuss all things sales: prospecting, qualifying, value propositions, presentations, demos, closing, generating referrals, earning references, upselling, marketing, lead generation, copywriting, and most important the right selling mindset. Stop fearing sales and embrace it. This is a production of Habanero Media https://habaneromedia.net