81 min listen
RV 90 - Revenue Science: Breaking Revenue Down to the Atomic Level
RV 90 - Revenue Science: Breaking Revenue Down to the Atomic Level
ratings:
Length:
17 minutes
Released:
Aug 11, 2023
Format:
Podcast episode
Description
“All attribution is imperfect; it’s about how do we collect the right data, how do we then process it with our brain and our strategy, and make strong decisions.”
Chris Walker hosts weekly Private Coaching Events for Vault Subscribers, which opens with covering important and timely industry observations. This week, he tackles Revenue.
He outlines Pipeline Sources and how they contribute to measuring and scaling programs in the most effective way, and then proposes a new way to look at Demand, focusing on Hybrid Attribution, Self Reported Attribution, and budgeting Demand Capture and Demand Creation as two separate programs.
Finally, he encourages everyone to shift their perspective and make changes that reflect the true state of the market rather than following the lead of companies stuck in the past.
Chris Walker hosts weekly Private Coaching Events for Vault Subscribers, which opens with covering important and timely industry observations. This week, he tackles Revenue.
He outlines Pipeline Sources and how they contribute to measuring and scaling programs in the most effective way, and then proposes a new way to look at Demand, focusing on Hybrid Attribution, Self Reported Attribution, and budgeting Demand Capture and Demand Creation as two separate programs.
Finally, he encourages everyone to shift their perspective and make changes that reflect the true state of the market rather than following the lead of companies stuck in the past.
Released:
Aug 11, 2023
Format:
Podcast episode
Titles in the series (100)
3 - Create Content for Your Audience, Not Your Funnel | Demand Gen Live S1 x03 by B2B Revenue Vitals