Take your sponsored brands to the next level! Ad Badger PPC Campaign Manager Michael Tejeda sits down with Michael to talk about the evolution of Amazon’s sponsored brand placements. They break down Amazon’s automated bidding feature, how to adjust for rest of search, making decisions based on your goals, and more! 

We’ll see you in The PPC Den!

? Highlights ​​

0:00 What to expect in this episode
3:00 Michael’s Alaskan Adventure
6:35 Why Sponsored Brands?
10:23 Breaking Down Bidding
16:30 Adjusting for Rest of Search
20:00 Making Decisions Based on Goals
22:14 Should This Be An Optimization Habit?
24:26 New To Brand
29:30 Final Takeaways

? Resources & Links


The Wait Is Over… Search Term Reports For Sponsored Brand Ads Are Here



Bidding On Branded Keywords: What Happens When You Turn Them Off?

How To Quickly Lower ACOS Using Bulk Operations



Making Sense Of New To Brand Metrics

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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Michael Tejeda
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno 
Graphic Designer: Vanessa Nieto

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