Here’s what we’re talking about in this episode:   Understanding the need for software and automations in a business, particularly for lead management and communication with clients. The different types of software necessary for a brand new business, including CRM, email, and texting capabilities. The importance of utilizing automations to nurture and communicate with leads, prospects, and clients, without sacrificing authenticity. The benefits of automations for personal trainers and studios, particularly in terms of time management and efficiency. The top three essential things to automate for a business, including lead nurturing, purchase follow-ups, and appointment reminders. Links: https://studiogrow.co/ https://www.linkedin.com/company/studio-growco/