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Making a Promise to the Customer - 2. Proving it works

Making a Promise to the Customer - 2. Proving it works

FromThe WARC Podcast


Making a Promise to the Customer - 2. Proving it works

FromThe WARC Podcast

ratings:
Length:
39 minutes
Released:
Aug 15, 2023
Format:
Podcast episode

Description

The second episode in a series with the B2B Institute at LinkedIn on a concept called Promise to the Customer. In this episode, WARC's David Tiltman speaks to Mimi Turner, head of EMEA & Latin America at the B2B Institute at LinkedIn, and Paul Stringer, managing editor for research at WARC.Stay up-to-date with the latest marketing and advertising news with our free daily newsletter.
Released:
Aug 15, 2023
Format:
Podcast episode

Titles in the series (100)

Make it Effective. Make it WARC. Get closer to insights, stories and lessons behind great marketing with conversations hosted by the world’s leading authority on marketing effectiveness.