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FOUR ACTIONABLE TAKEAWAYS

There are four levers in a negotiation: Volume, timing of cash, length of commitment, and timing of the deal.

When describing the levers, explain upfront: There’s tremendous value in us being able to predict and we’re willing to pay for that in the form of a discount.

Hold firm by telling everyone in the world what the 4 levers are EARLY in your sales cycle.

When power comes in for a final pound of flesh, paint the trade-offs and lean on the fact that you’ve shared this early so that your champion can evangelize it.


PATH TO PRESIDENT’S CLUB

Founder, Speaker, & Workshop Leader @ Sales Melon

Author (The Transparency Sale & The Transparent Sales Leader)

Managing Director @ VentureScale

Chief Revenue Officer @ PowerReviews


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