Tom Schwab is the Chief Evangelist Officer & Founder of Interview Valet, a podcast guesting marketing service helping thought leaders drive growth by leveraging other people's audiences. We discuss the power of podcast guesting, how to use podcasts as a business development tool, and ways to guest on high-quality podcasts. 
 
Time Stamps
[00:35] Tom's entrepreneurial journey
[03:43] Tom's experience with management blueprints 
[05:59] How to find podcasts to be a guest on
[08:41] How Interview Valets helps connect guests with great podcasts 
[12:11] Benefits of targeting the right audience for your marketing
[13:27] Tools to help you understand your audience better
[15:57] Using podcasts as a business development tool
[20:18] Do people actually check show notes?
[21:42] Understanding video podcasting
[24:24] Podcast marketing with Interview Valet
[26:25] Parting thoughts
 
Links and Resources
Steve and Greg Cleary's Book: Pinnacle: Five Principles that Take Your Business to the Top of the Mountain
Work with Steve - Stevepreda.com
Interviewvalet.com/Steve
Tom's LinkedIn
Lost and Founder: A Painfully Honest Field Guide to the Startup World by Rand Fishkin
PODCAST GUEST PROFITS: Grow your business with a targeted interview strategy by Thomas M. Schwab
Superconsumers: A Simple, Speedy, and Sustainable Path to Superior Growth by Eddie Yoon