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Google Leaders Share How AI is Helping Marketers Multiply their Creativity and Growth
FromMTM Visionaries
Google Leaders Share How AI is Helping Marketers Multiply their Creativity and Growth
FromMTM Visionaries
ratings:
Length:
30 minutes
Released:
Aug 14, 2023
Format:
Podcast episode
Description
In this episode, two marketing and digital trailblazers from the same company, Marie Gulin-Merle, Global Vice President of Ads Marketing at Google, and Anne Marie Nelson-Bogle, Vice President of YouTube Ads Marketing at Google, discuss how AI can enhance a marketer’s competitive advantage. It's an exciting conversation around the possibilities of AI, how to evolve as a marketer, and navigating big life changes.Anne Marie and Marie had the joy of working together 10 years ago at L’Oreal where they navigated many digital transformations together, including the launch of their try-on app Makeup Genius, before Snapchat AR/VR filters were a thing. They later reconnected when Marie had a position open at Google, and now they are teaming up to reimagine modern advertising for the tech giant.References: Google's AI HandbookABOUT VISIONARIESThe Visionaries Podcast is recorded from MTM’s Live Visionaries show hosted by Nadine Dietz, EVP of 24 Seven and GM of Marketers That Matter which airs weekly.CREDITS"Visionaries" is brought to you in partnership with The Wall Street Journal and our parent company, 24 Seven, which specializes in helping you find exceptional marketing and creative talent for your teams. To learn more, click here.FOLLOW US! Tweet us at @MTMInsights, @NadineDietz Find us on LinkedIn & Instagram
Released:
Aug 14, 2023
Format:
Podcast episode
Titles in the series (55)
Exploring the Generation Z Revolution with Kory Marchisotto, CMO of e.l.f. Beauty and Craig Brommer, CMO of American Eagle Outfitters by MTM Visionaries