Plant-based meats, like the Beyond Sausage or Impossible Burger, and cultivated meats have become a source of optimism for reducing animal-based meat usage.

- Public health, environmental, and animal welfare advocates aim to mitigate the myriad harms of meat usage.
- The price, taste, and convenience (PTC) hypothesis posits that if plant-based meat is competitive with animal-based meat on these three criteria, the large majority of current consumers would replace animal-based meat with plant-based meat.
- The PTC hypothesis rests on the premise that PTC primarily drive food choice.

The PTC hypothesis and premise are both likely false. The original text contained 9 footnotes which were omitted from this narration. ---
First published:
August 15th, 2023

Source:
https://forum.effectivealtruism.org/posts/iukeBPYNhKcddfFki/price-taste-and-convenience-competitive-plant-based-meat
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Narrated by TYPE III AUDIO.