Alexander is the Co-Founder, Visionary, CTO at INK, the world’s first AI-powered content optimization software. Alexander crafts magical tools for web marketing. He is a smart creative and a builder of amazing products. He loves to study the “how” and “why” humans and AI make decisions. How can one bootstrap and scale a business to investor funding-ready level? What are the dangers and potential risks of AI and the future of marketing for businesses? How can business owners craft content that will perform better on any platform, to scale their businesses faster in an increasingly competitive marketplace? How can a business effectively market and promote a product? What are the challenges and opportunities in the current marketing landscape? Alexander De Ridder Alexander is the Co-Founder, Visionary, CTO at INK, the world’s first AI-powered content optimization software. Alexander crafts magical tools for web marketing. He is a smart creative and a builder of amazing products. He loves to study the “how” and “why” humans and AI make decisions. He was also the Co-Founder, Visionary, and CTO at Edgy Labs, LLC, a multimillion dollar marketing agency that serves many Fortune 500 companies with an incredible team of experts in SEO. Edgy was acquired by Compass.uol on November 1st, 2021. As a co-founder, Alexander (Or ADR as his team calls him) has worn many hats - project manager, subject matter expert, chief strategist, leader, chief technology officer - but most importantly, he remains the visionary and chief innovator. Excellent Executive Coaching Podcast If you have enjoyed this episode, subscribe to our podcast on iTunes. We would love for you to leave a review. The EEC podcasts are sponsored by MKB Excellent Executive Coaching that helps you get from where you are to where you want to be with customized leadership and coaching development programs. MKB Excellent Executive Coaching offers leadership development programs to generate action, learning, and change that is aligned with your authentic self and values. Transform your dreams into reality and invest in yourself by scheduling a discovery session with Dr. Katrina Burrus, MCC to reach your goals. Your host is Dr. Katrina Burrus, MCC, founder and general manager of www.mkbconseil.ch a company specialized in leadership development and executive coaching.