In this episode, Sangram Vajre, co-founder of Terminus and 3x author including the best-seller “MOVE: The 4-Question Go-to-Market Framework,” joins Toph & Ryan to discuss the new modern marketing approach to SEO, how content creation is the superior approach for reaching page one and driving better results, and much more.---------Quotes“It's so important to use the word 'marketing' as opposed to 'content', because at that time, even though we did not know... we could feel that this is going to spill over into a better way of marketing. It's a better way of creating demand. It's a better way of all the things that marketing needs to do... It's going to have ripple effects on the revenue and the business outcomes, and you don't want to miss out on what value is going to drive your customers."---------Key TakeawaysWhy content created for SEO is complementary to account-based marketingThe customer’s journey no longer follows a linear model. Organic alignment to the customer journey is now more important than everBeing intentional in your approach is more important than being brilliant---------Time Stamps:* (1:15) Meet Sangram Vajre, Co-Founder at Terminus* (3:56) Webinars as a go-to-market strategy* (6:08) Sangram’s journey to co-founding Terminus* (9:58) How ABM runs parallel to SEO content creation* (15:15) A new way to think of pillar-based content * (23:10) Inspiration behind Sangram’s best-selling book* (26:29) Quick Hits--------SponsorThis podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.--------LinksConnect with Sangram on LinkedInConnect with Christopher on LinkedInConnect with Ryan on LinkedInLearn more about TerminusRead MOVE: The 4-Question Go-to-Market FrameworkLearn more about DemandJump