The days of ranking content based solely on SEO best practices are over. In this episode, co-hosts Christopher Day and Ryan Brock introduce listeners to a more effective way to drive traffic and boost ROI: Pillar-Based Marketing (PBM). They share practical tips on how to get started, and later, announce an exciting new addition to the show. If you’re ready to move past keyword stuffing and low-quality content to dramatically improve your marketing efforts, this episode is a must hear!---------Quotes“PBM throws everything we knew, or thought we knew, about SEO and driving organic traffic out the window and replaces it with a set of best practices driven by this philosophy that the experience of anyone buying online is not a funnel. It's not a one-way moving sidewalk.” - Ryan Brock“We don't communicate back-and-forth with one, two, and three word exchanges. We use sentences, and those sentences that we communicate to each other trigger other questions about what we're talking about. That's exactly what happens online.” - Christopher Day“It's very rare that you go directly to the buying stage, right? You're searching things for weeks, months, sometimes years, before you actually make a purchase. You're asking questions in and around that topic.” - Drew Detzler---------Key TakeawaysCreate a comprehensive cluster of content about your topicUse the exact keywords, phrases, and questions your audience doesLink and publish the content in a way that leads to impressive, page one search engine results--------Time Stamps:* (1:00) Introducing Drew Detzler, our new co-host!* (3:25) What is Pillar-Based Marketing (PBM)?* (10:26) Why do we believe in the power of PBM?* (18:37) How can I get started with PBM?--------SponsorThis podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.--------LinksConnect with Christopher on LinkedInConnect with Ryan on LinkedInConnect with Drew on LinkedInLearn more about PBM at DemandJump University