Now that we’ve introduced our revolutionary Pillar Based Marketing strategy, it’s time to roll up your sleeves and put the digital pen to paper—that’s why we’re focusing our Writers Roundtable series on pillar pages and topics. In part 2, Amber Peckham and Tamzin (Taz) Walters, Senior Content Managers at DemandJump, share their process for picking a topic that is sure to drive page one rankings and results.Quotes“Find a way to give value in the same piece of content to your business objectives, the people who you want to [target], and also the people who you need to reach to create that network effect—so have value for more than one reader in the same piece of content.” - Tamzin Walters, Senior Content Manager, DemandJump“I'm not interested in staying at the top of the funnel for too long because that's not where our content needs to live. I like to get laser-focused on what data I need and love to ask questions... That's what will be interesting to the reader." - Amber Peckham, Senior Content Manager, DemandJumpKey TakeawaysDon’t get so locked in on search engine-optimized keywords that you leave out the human element in content creation.Content writers need to embody the reader’s headspace so they can understand their needs and wants while bridging the gap between the client and their audience.Good content often comes down to good research. By going the extra mile and diving deeper into topics, you can create better content that resonates with readers.Time Stamps:* (2:20) What goals should you set for your content topic? * (4:37) How to build out your network and stay relevant to your audience* (6:53) What type of research is relevant to your content topic and copy?* (11:42) Ways to measure the success of your content topic* (15:22) How to convince clients to write about certain topics* (23:43) Lightning Round! * (29:13) Drew & Ryan’s key takeaways SponsorThis podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.LinksConnect with Ryan on LinkedInConnect with Drew on LinkedInLearn more about DemandJump’s marketing toolsBecome a Pillar Based Marketing expert at DemandJump University