What does it take to get your content discovered at buying intent? Garrett Mehrguth, Directive President & CEO, shares how you can position your brand at the right place, right time in our fast-paced digital environment.---------Quotes“My biggest successes come from when I make myself an apple and everyone else is an orange. I always lose when I try to convince people that my orange tastes better than everyone else's orange. Oranges are great, and I'm glad you've had oranges in the past but would you like to see what apple tastes like?”                                                                                                                                                                         ---------Time Stamps:* (1:03) Garrett’s path to Directive CEO & President* (4:12) Being bold in your SEO strategy* (10:36) Humanity in B2B marketing content* (13:48) Brand positioning at purchase intent* (22:11) Measuring ROI on SEO * (26:08) Lightning Round! * (31:10) Drew & Ryan’s key takeaways --------SponsorThis podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.--------LinksFollow Ryan on LinkedInFollow Drew on LinkedInFollow Garrett on LinkedInCheck out DirectiveLearn more about DemandJump’s marketing tools