We’re kicking off the new year by talking to one of the foremost authorities on SEO, Muhammad Yasin, VP of Marketing at High Alpha—winner of multiple national marketing awards and recognized by the Indianapolis Business Journal as one of Indy’s Forty Under 40. In this episode, Muhammad talks about prioritizing creativity over a technicality in your content strategy, tailoring your SEO strategy to pull in high-quality leads, and much more.---------Quote“Previously what would happen was you bring the analytical in first. They build the keyword list and they give it to the creative side. What I found over the years is that actually results in a poor outcome of content for creative because they're stuck in a mental box, not being their best self. I'm certainly not advocating ignoring everything algorithmically. What I'm saying is that the story has to come first.  Then second, you bring in the algorithm.”                                                                                                                                                        ---------Time Stamps:* (1:03) Get to know Muhammad Yasin, and what is a venture studio?* (6:05) How have SEO tactics evolved in the past 10 years?* (8:13) Prioritizing creative or revenue in your content strategy* (11:44) When should a company in the ideation phase introduce SEO into its strategy?* (15:44) Create an SEO strategy for a market creator * (17:23) Using SEO to target high-quality leads * (21:27) How to convince leadership to gamble on organic content * (23:10) Lightning round!* (28:01) Ryan and Drew’s key takeaway --------Contact UsGot a topic idea? Hot take? Guest pitch?We’d love to hear from you! Reach out to us at PageOne@DemandJump.com.--------SponsorThis podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.--------LinksFollow Muhammad on LinkedInFollow Ryan on LinkedInFollow Drew on LinkedInLearn more about DemandJump’s marketing tools