We’re talking to Lindsay Tjepkema because she's a leader in the world of marketing and content creation! As the CEO and Co-Founder of Casted, a podcasting platform for businesses, she's helping brands everywhere use audio and video content to amplify their messages. In this episode, Lindsay introduces us to Amplified Marketing, a holistic marketing strategy that amplifies the reach and impact of a brand's message, and stresses the importance of taking a strategic, data-driven approach in order to achieve the best results.Quotes“The whole philosophy is to get creative, have a conversation, prioritize human connection. Do the thing that your marketer's gut knows you should do, and hopefully that you're using data to know make a show, make a podcast, then amplify it.”                                                                                                                                                                           Time Stamps:* (1:13) Meet Lindsay, and learn about Casted’s marketing philosophy* (7:47) What is Amplified Marketing?* (13:53) Who is Amplified Marketing for?* (16:19) Using data to shape your content strategy and measure results* (27:20) Lightning round!Contact UsGot a topic idea? Hot take? Guest pitch?We’d love to hear from you! Reach out to us at PageOne@DemandJump.com.SponsorThis podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.LinksConnect with Lindsay on LinkedInFollow Ryan on LinkedInFollow Drew on LinkedInLearn more about DemandJump’s marketing toolsLearn more about Casted