In this episode, we're taking a deep dive into rebranding—the good and the bad—with Sharmin Kent, Manager, Content Strategy Lead at Studio Science. You'll discover the one question every marketer needs to answer before embarking on a rebranding journey, and we'll also unveil the essential research needed to find the perfect voice for your brand's fresh new look. We wrap up by exploring how to keep your messaging consistent across channels and what metrics to measure the success of your rebranding efforts. Quote:“Research is tedious and I hate it, but it is absolutely foundational and necessary.” - Sharmin Kent, Manager, Content Strategy Lead, Studio ScienceTime Stamps:* (01:02) Meet Sharmin Kent, Manager, Content Strategy Lead at Studio Science* (03:13) What is visual content design? * (06:22) The question to ask yourself before rebranding* (10:13) Signals to look for before rebranding* (17:05) How to use research to find the right voice for your rebrand* (21:41) Keeping consistency in messaging across different channels* (25:25) What metrics to use to measure the success of your rebranding* (31:28) Ryan and Drew’s key takeawaysContact UsGot a topic idea? Hot take? Guest pitch? We’d love to hear from you! Reach out to us at PageOne@DemandJump.com.SponsorThis podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.