Better AMS’s Adam Mellott brings his chill Pacific Northwest energy to the Badger Den this week, to help us beat the mid-summer Amazon PPC slump. He sits down with Michael to discuss the best ways to continue optimizing, post Prime Day. They evaluate campaign type expansion, budget allocation, reevaluating goals for the remainder of the year, and more! 

We’ll see you in The PPC Den!

? Highlights ​​

0:00 What to expect in this episode
2:30 Adam’s PNW Energy
7:05 Defining the Summer Slump
10:45 Taking Back Control
13:20 Understanding Consumer Behavior
21:25 Ways To Pace Competition
26:53 Should I Increase My Budget?
28:50 Keeping Track of Budget
33:33 New To Brand Customers

? Resources & Links


How Do I Evaluate Amazon Buyers’ Activity After Black Friday-Cyber Monday? 



How Ad Badger Reduced ACOS From 45% To 35% In Two Weeks In May 2022



How Do I Make The Most Of Prime Day 2023 As An Amazon PPC-Er?



Much Ado About Budgets



What Consumer Behavior Says About You: Amazon Brand Analytics



Balancing Amazon PPC Optimization And Expansion



Launching 54 Campaigns To Rank Multiple Products In The Top 10 On Amazon



How Do I Stay Ahead Of The Curve And Become A Better Amazon PPCer In 2023?



Making Sense Of New To Brand Metrics

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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Adam Mellott
Senior Producer: Nancy Lili Gonzalez
Podcast Coordinator: Catherine Cardenas
Video and Audio Editor: Pedro Moreno 
Graphic Designer: Vanessa Nieto

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Send in a voice message: https://podcasters.spotify.com/pod/show/theppcden/message