35 min listen
Swag.com: Jeremy Parker, Co-Founder & CEO
FromHitting The Mark
ratings:
Length:
46 minutes
Released:
May 28, 2021
Format:
Podcast episode
Description
Jeremy Parker bought the url swag.com to disrupt the boring and outdated promotional products industry. Swag should stand for something new, and be bought differently, and it should be stuff people actually want to keep. That vision turned into reality as swag.com had 2000% growth over the last three years, made it onto Number 218 on Inc’s Top 500 Fastest Growing Companies list, and counts TikTok, Netflix, Facebook, Amazon, Mercedes, Starbucks, Google, and Spotify as its customers. Even during this tough past year, where events were canceled and offices shut down, the brand kept growing while most promotional product companies laid low or faltered. In the end, Jeremy's brand succeeded because he kept a razor-sharp focus on the ever-evolving customer experience. There are many brand and marketing lessons in this episode, from smart brand positioning within a commodity vertical to leading with empathy, this is an episode not to be missed.
Released:
May 28, 2021
Format:
Podcast episode
Titles in the series (100)
Wilkmazz: Sam Mazzeo, Co-Founder: Fabian chats with Sam Mazzeo who runs a law office in San Diego together with his partner that they built into a brand that goes against the grain. His firm's brand is built on boldness in an industry that is known for blandness. Wilkmazz's client area is subtly titled 'Lawyer's Shit.' Sam talks about the pros and cons of creating a bold brand and why one needs to keep re-branding over and over again in order to remain authentic. I sit down with my lawyer (indeed!), who has not been my lawyer before I invited him onto my show. I came across their site, wilkmazz.com, after hearing Sam speak in an interview and it took me only a few split seconds to know that I have to get him onto this podcast. I believe in a brand being authentic, and direct, and as simple as being bold sounds, it takes a special personality and lots of guts to actually pull it off and to pull it off successfully, and the partners at this San Diego law firm sure pulled it off. Sam an by Hitting The Mark