It was the summer of acronyms based on the major trends that Digiday reported on over the past four months:
MFAs (made-for-advertising sites) became a pain point in programmatic advertising circles.
Publishers and marketers started experimenting with generative AI technology and debating over its uses.
The SAG-AFTRA (actors’ union) and WGA (writers’ union) went on strike.
Many publishers started prioritizing ARPU (average revenue per user) in their subscription businesses.
Altogether, those letters spelled a busy summer for publishers and marketers alike. On the latest episode of the Digiday Podcast, editors Kayleigh Barber and Tim Peterson recap the happenings from the summer and how those trends are likely going to impact the back half of 2023.