In this episode of the Maffeo Drinks Podcast, we continue interviewing Paul Hletko, Founder of FEW Spirits & Owner of Goza Tequila. FEW was part of the vanguard of the Craft Spirits Movement, with Paul leading the charge. They are a masterclass in building a drinks brand bottom up. I hope you enjoy our chat.

Main Topics Discussed:

Zero to One Bottle
• Finding your target occasion
•Bootstrapping Vs Investor Starts

One Bottle to One Case
• Is your target occasion scalable?
• Adapting your drinking occasion
• Winning distributors

One Case to One Pallet
•Advantages of a broad portfolio of drinks
• Importance of Founder Field Visits, even when big
•Transitioning to Indirect Sales

About the Host: ⁠⁠⁠⁠⁠Chris Maffeo⁠⁠⁠⁠
About the Guest: Paul Hletko

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