36 min listen
1065: Be Memorable to Sell Strikingly Differently, with Jennifer Colosimo
1065: Be Memorable to Sell Strikingly Differently, with Jennifer Colosimo
ratings:
Length:
48 minutes
Released:
Sep 5, 2023
Format:
Podcast episode
Description
Jennifer Colosimo is the President of the Enterprise Division at FranklinCovey and Co-Author of Strikingly Different Selling. Also joining is Howard Brown, Founder and CEO at Revenue.io. Jennifer shares how they facilitate behavior change in leadership, individuals, culture, and how they execute sales strategies. She highlights the importance of storytelling for effective selling and the value of coaching to see certain red lights that you shouldn't blow through. They also talk about being relevant, distinct, and memorable and how your differentiator makes you strikingly different.
HIGHLIGHTS
Simulations improve sales strategies
Change the perception: Tell stories and solve legitimate concerns
Coaching teaches how not to blow through red lights
Giving sympathy vs providing empathy
Find your differentiator that engages clients in your story
QUOTES
Jennifer: "It falls on us to develop, really when you think about this book, the storytelling skills. I mean, we use storytelling metaphors when you're trying to capture attention."
Jennifer: "Are you relevant to what they need? And then, does it have some distinction to where we started the conversation? It might be relevant but can I see the differentiator between you? And is it memorable? Which requires work on your end to be that clear, concise storyteller."
Howard: "Empathy is asking you a set of open-ended questions, getting you talking, understanding a little bit more about you, getting you to clarify so you understand even more about the situation, and how you got—then I can be empathic. But without the understanding and the open-ended questions and the ability to really reflect, all you're doing is providing sympathy."
Jennifer: "There's one skill set that's how do you create excitement, how do you connect, how do you engage? And then, there's this other skill set that you validate and co-create. So I think you have to be able to flow back and forth between those."
Find out more about Jennifer and get her book in the links below:
LinkedIn: https://www.linkedin.com/in/jennifercolosimo/
Website: https://www.franklincovey.com/
Reach Howard in the link below:
LinkedIn: https://www.linkedin.com/in/howardbrown/
More on Andy:
Connect on LinkedIn
Learn more at AndyPaul.com
Sponsored by:
Revenue.io | Unlock exponential growth with an AI-powered RevOps platform | Revenue.io
Explore the Revenue.io Podcast Universe:
Sales Enablement Podcast
RevOps Podcast
Selling with Purpose Podcast
HIGHLIGHTS
Simulations improve sales strategies
Change the perception: Tell stories and solve legitimate concerns
Coaching teaches how not to blow through red lights
Giving sympathy vs providing empathy
Find your differentiator that engages clients in your story
QUOTES
Jennifer: "It falls on us to develop, really when you think about this book, the storytelling skills. I mean, we use storytelling metaphors when you're trying to capture attention."
Jennifer: "Are you relevant to what they need? And then, does it have some distinction to where we started the conversation? It might be relevant but can I see the differentiator between you? And is it memorable? Which requires work on your end to be that clear, concise storyteller."
Howard: "Empathy is asking you a set of open-ended questions, getting you talking, understanding a little bit more about you, getting you to clarify so you understand even more about the situation, and how you got—then I can be empathic. But without the understanding and the open-ended questions and the ability to really reflect, all you're doing is providing sympathy."
Jennifer: "There's one skill set that's how do you create excitement, how do you connect, how do you engage? And then, there's this other skill set that you validate and co-create. So I think you have to be able to flow back and forth between those."
Find out more about Jennifer and get her book in the links below:
LinkedIn: https://www.linkedin.com/in/jennifercolosimo/
Website: https://www.franklincovey.com/
Reach Howard in the link below:
LinkedIn: https://www.linkedin.com/in/howardbrown/
More on Andy:
Connect on LinkedIn
Learn more at AndyPaul.com
Sponsored by:
Revenue.io | Unlock exponential growth with an AI-powered RevOps platform | Revenue.io
Explore the Revenue.io Podcast Universe:
Sales Enablement Podcast
RevOps Podcast
Selling with Purpose Podcast
Released:
Sep 5, 2023
Format:
Podcast episode
Titles in the series (100)
Episode 2: Achieving outrageous success in business and life with Dan Waldschmidt: In this episode, Part 1 of an extended conversation, Dan Waldschmidt (best-selling author of "Edgy Conversations"), a record-setting ultra-marathon champion, talks about his unconventional journey from his first sales job (mowing lawns) to becoming a successful serial entrepreneur. by Sales Strategy & Enablement by Revenue.io