In this episode, Austin Whitman, the CEO of Climate Neutral joins me to chat about how his non-profit is trying to combat climate change by empowering businesses to take responsibility for their climate impact.  How are they doing it? By letting their brands doing the marketing work.   We also talk about the value of being a sustainable brand and how it can benefit a company beyond a moral conviction.   From the episode:   "I think the absence of government action against climate change has forced consumers to look for other ways to feel like they are doing something to solve the problem."   "Unless the consumer cares, the business doesn't care."   "The ability to drive major movement has been greatly helped by social media."   www.climateneutral.org @climateneutral   Produced by: Port Side Productions @backcountrymarketing @portsideproductions @coleheilborn