Erica Rosen is the VP of Marketing at BioLite. BioLite is on a mission to bring outdoor and off-grid energy to people everywhere one watt at a time. Each BioLite product sold is re-invested into bringing safe cooking, lighting, and charging to families in sub-Saharan Africa. In 2019 alone, they offset 307 tons of C02 and helped 797,000 people. In this episode, Erica shares how they are working to make BioLite a household name all while carrying out the mission to help improve people's lives. From the episode: "BioLite is taking the same technology we are developing for our core outdoor markets and turning them into products for emerging markets." "A brand is a way to build trust and measure permission." "Becoming a household name isn't just for dollar and cents success at BioLite. It means that energy is becoming part of everyday conversation and right now we are starting to see that more often."   Follow BioLite: @biolite   Produced By: @backcountrymarketing @portsideproductions @coleheilborn