In this episode, Amanda Goad from BoldBrew shares about the importance of having a brand voice.    She discusses how to make one, how to use it but also how to let it evolve as your company evolves. Now more than ever, companies are being scrutinized with everything they say. Having a clear brand voice ensures that everything that goes out into the world matches with who you are.  We also discuss history of brand storytelling and how brands are finding new ways to tell their stories.   From the episode:   "Make sure your voice is always evolving, but make sure it's clear who you are trying to talk to moving forwards."   "Cohesiveness and consistency are key"   "For over centuries we as humans gravitate towards stories that are engaging and tell us about a community or place and give us an affinity and shared values to something that we also connect with."   Follow Amanda and BoldBrew: @amandamariegoad @boldbrewteam   Produced by: Port Side Productions @portsideproductions @backcountrymarketing