Dax Myers has worked in ski travel for over a decade. When COVID shut down travel in 2020, he was laid off right as I started grad school. He used that time to make a big huge pivot into the product side of the outdoor industry. His current role entails handling all of the marketing efforts and strategy for mountainFLOW. In this episode, Cole and Dax discuss: - mountainFLOW's background - Balancing a content strategy between sustainability and performance - How to balance sustainability with the production of commodities - How to create a broad awareness funnel And so much more! Catch up with mountainFLOW Eco Wax on Instagram or on their website. If you work at a brand or agency in the outdoor industry that needs help bringing a video project to life, head over to portsidepro.com and send us an email. We’d love to help.