To humanize something means that you do it in a more humane or civilized way. The car industry is still plagued by negative stereotypes, many of which are perpetuated by the fact that some dealers are hanging on to the past. Listen as Fred Lennartz shares his insights about how to change that narrative so that we can provide a culture that serves the needs of the community far beyond just moving metal. Connect with Michael Cirillo:LinkedIn: https://www.linkedin.com/in/michaelcirilloFacebook: https://www.facebook.com/michaelcirillo Instagram: https://www.instagram.com/michaelcirillo Website: https://www.thedealerplaybook.com