In this episode, we spoke to Prof Galit Shmueli, Tsing Hua Distinguished Professor at the Institute of Service Science, and Institute Director at the College of Technology Management, National Tsing Hua University. Galit talked with us about the multi-disciplinary work she has done over the years, as well as the differences between statistical models that are purposed for predicting as opposed to explaining. We also discussed causal inference and how it can be used to estimate behaviour modification by the tech giants. We continued and talked about the ethics and the complexity of that landscape.  Galit's recommended books:  1.    The age of surveillance capitalism, Shoshana Zuboff 2.     Books on causality:     • The book of Why, Dana Mackenzie and Judea Pearl      • Causal Inference in Statistics: A Primer, Judea Pearl, Madelyn Glymour, and Nicholas P. Jewell      • Causality, Judea Pearl  3.     Mostly Harmless Econometrics: An Empiricist's Companion, Joshua D. Angrist, ‎Jörn-Steffen Pischke