Paul shares three reasons to plan and his five-part sale plan for existing customers. Show Notes: Eisenhower said, “In preparing for battle, I have always found that plans are useless, but planning is indispensable.” Churchill also said, “Plans are of little importance, but planning is essential.” So, if plans are useless and indispensable, then why create them? “Planning gives you a sense of control in an uncertain time.” “Planning leads to progress.” Inch-by-inch, we’re moving forward. In tough times, progress matters. “Planning demonstrates commitment to the customer or prospect.” It’s to easy to walk away from an opportunity when you don’t have a plan. People place a higher value on the things they create. “Planning doesn’t produce results. Have you ever met a salesperson that would rather prepare than produce?” Develop a simple plan and act. A well-designed plan, without action, delivers zero results. Click here to purchase the latest copy of Value-Added Selling! Book a complimentary podcast consultation with Andrea at The Creative Impostor Studios at http://www.thecreativeimpostor.com/qanda *** Our show is updated weekly with the questions you ask. So, please go to the home page, subscribe, share it with your friends, but most importantly, ask the question that you want answered.  The Q and A Sales Podcast is edited by The Creative Impostor Studios. Thank you for tuning in. Make it a big day. http://www.theqandasalespodcast.com