Paul shares five reasons why you should never disclose discount percentages. Show Notes: The short answer to the question is… “without a shred of doubt, 100%, absolutely not.” There is no conceivable reason to reveal a discounting percentage on a proposal.  There are five reasons why you should not reveal this information to the buyer. Showing a discount establishes an expectation of future discounts and concessions. Showing a discount percentage indicates pricing flexibility. Let the negotiating games begin.  Showing a discount percentage will give the buyer a comparison tool. Buyers will take that information and use it against you. Discounting cheapens your image. It’s as simple as that. Any discount off a list price is fugazi! “Instead, use these three words…” Click here to purchase the latest copy of Value-Added Selling! Thanks to our editing team at The Creative Impostor Studios. Click here to book a complimentary consultation with Andrea to find out how they can partner with you in creating your own podcast. Tell them Paul sent you. *** Our show is updated weekly with the questions you ask. So, please go to the home page, subscribe, share it with your friends, but most importantly, ask the question that you want answered.  Thank you for tuning in. Make it a big day.