On this episode, Paul spells out why F-R-E-E is the worst four-letter F-word in business. Show Notes  Whatever follows the word “free” is cheapened. Free focuses the conversation on price which is what you should avoid. “Free is too costly a burden.” There are better words to use such as….   Click here to purchase the latest edition of Value-Added Selling! Thanks to our production team at The Creative Impostor Studios! Click here to book a complimentary consultation with Strategist and Producer, Andrea Klunder, to find out how to launch, produce, and grow your company's podcast. *** Thank you for tuning in. Our show is updated weekly with the questions you ask. So, please go to the home page to ask the question that you want answered. Be sure to follow our show in your favorite podcast app and share this episode with a colleague or friend. And most importantly, you know what to do...make it a big day.