Paul addresses the uniquely tough time of selling when there aren’t the resources to meet peak demand. Show Notes “Your attitude is important as you go through and sell during these moments of peak demand. Realize that all your competitors are facing that same challenge.” “Within every challenge there lies an ….” Now is the time to get out there and meet new prospects. You may not be able to help them today, but you’re building a relationship for future business opportunities. During moments of peak demand, don’t even think about discounting! Keep creating value! *** Learn more: https://www.theqandasalespodcast.com. Pre-order your copy of Selling Through Tough Times from Amazon or Barnes & Noble! Click here to purchase the latest edition of Value-Added Selling! Thanks to our production team at The Creative Impostor Studios! Click here to book a complimentary consultation with Strategist and Producer, Andrea Klunder, to find out how to launch, produce, and grow your company's podcast. *** Thank you for tuning in. Our show is updated weekly with the questions you ask. So, please go to the home page to ask the question that you want answered. Be sure to follow our show in your favorite podcast app and share this episode with a colleague or friend. And most importantly...make it a big day.