Paul shares the best methods to sell and market new services to your target audience. Show Notes  However you market your new services, what “trigger events” can you utilize? When cold calling, determine that timing “sweet spot” for your target prospects. Consider a direct-mail marketing campaign prior to cold calling. When people experience multiple channels of influence, they are more likely to say yes. Post a simple video on social media about the new services you are offering. Leverage partnerships with other professionals (i.e., real estate and insurance agents). Visit www.ToughTimer.com to get started on the 30-Day Tough-Timer Challenge! Pre-order your copy of Selling Through Tough Times from Amazon or Barnes & Noble! Click here to purchase the latest edition of Value-Added Selling! Thanks to our production team at The Creative Impostor Studios! Click here to book a complimentary consultation with Strategist and Producer, Andrea Klunder, to find out how to launch, produce, and grow your company's podcast. *** Thank you for tuning in. Our show is updated weekly with the questions you ask. So, please go to the home page to ask the question that you want answered. Be sure to follow our show in your favorite podcast app and share this episode with a colleague or friend. And most importantly...make it a big day.