Paul provides seven basic principles of persuasion to incorporate into your sales pitch or presentation. Show Notes Regardless of who you’re persuading, the outcome must be equitable. Demonstrate the fairness of your solution. If you want to WOW the customer, surprise them with an unexpected service or value added. Scarcity creates demand. FOMO (Fear of Missing Out) is real. When attempting to persuade the buyer, emphasize the cost of doing nothing versus the cost of moving forward. Did you enjoy the podcast? Go to Apple Podcasts to rate/review the podcast: https://podcasts.apple.com/us/podcast/the-q-and-a-sales-podcast/id1485103513. Click “Listen” then the “ratings and reviews” button. Visit www.ToughTimer.com to get started on the 30-Day Tough-Timer Challenge! Order your copy of Selling Through Tough Times from Amazon or Barnes & Noble! Click here to purchase the latest edition of Value-Added Selling! Interested in our public seminar offerings? Click here to learn more. *** Thank you for tuning in. Our show is updated weekly with the questions you ask. So, please go to the home page to ask the question that you want answered. Thank you to our production team at The Creative Impostor Studios. Be sure to follow our show in your favorite podcast app and share this episode with a colleague or friend. And most importantly...make it a big day.