Paul provides insight on how to improve communication by answering four important questions for your customers in your marketing one-sheet. Show Notes What do you call it when you explain who you are, what you do, and to whom you sell, and all in under 50 words? Listen and find out. Do a deep dive into your company, your products/services, and yourself to uncover the value-added extras you offer your customers. The definition of value is whatever the customer says it is. Give them the opportunity to tell you. Every prospect you meet wants to know, “What will I gain from this relationship?” Your value proposition answers that question. Did you enjoy the podcast? Go to Apple Podcasts to rate/review the podcast: https://podcasts.apple.com/us/podcast/the-q-and-a-sales-podcast/id1485103513. Click “Listen” then the “ratings and reviews” button. Visit www.ToughTimer.com to get started on the 30-Day Tough-Timer Challenge! Order your copy of Selling Through Tough Times from Amazon or Barnes & Noble! Click here to purchase the latest edition of Value-Added Selling! Interested in our public seminar offerings? Click here to learn more. *** Thank you for tuning in. Our show is updated weekly with the questions you ask. So, please go to the home page to ask the question that you want answered. Thank you to our production team at The Creative Impostor Studios. Be sure to follow our show in your favorite podcast app and share this episode with a colleague or friend. And most importantly...make it a big day.