Paul shares ideas on how to use the easiest, fastest way to grow your business—your referral network. Show Notes One of the easiest ways to reduce price sensitivity is to get referred into an opportunity. Constantly build your network by participating in industry events, i.e., tradeshows, community events.  Identify and engage your greatest referral sources—your best, most satisfied customers. Set the expectation that you will be asking your customer for referrals. Once your customer has provided you a referral and introduction, it’s up to you to set the appointment as quickly as possible. Did you enjoy the podcast? Go to Apple Podcasts to rate/review the podcast: https://podcasts.apple.com/us/podcast/the-q-and-a-sales-podcast/id1485103513. Click “Listen” then the “ratings and reviews” button. Visit www.ToughTimer.com to get started on the 30-Day Tough-Timer Challenge! Order your copy of Selling Through Tough Times from Amazon or Barnes & Noble! Click here to purchase the latest edition of Value-Added Selling! Interested in our public seminar offerings? Click here to learn more. *** Thank you for tuning in. Our show is updated weekly with the questions you ask. So, please go to the home page to ask the question that you want answered. Thank you to our production team at The Creative Impostor Studios. Be sure to follow our show in your favorite podcast app and share this episode with a colleague or friend. And most importantly...make it a big day.