Today digital marketing specialist Matt Diamante shares his insights about SEO for small business owners.We talked about crafting SEO-friendly content, handling client expectations, and incorporating keywords effectively.  Connect with Matt:Understanding SEO (free course)WebsiteInstagramTikTok1. Matt emphasized the importance of small business owners understanding and implementing their own SEO:Knowing what goes into SEO like keyword placements, Content strategies, and technical aspects of SEO.For any business to thrive, they should be able to handle their own SEO. Or at least have a basic grasp of its functioning. 2. Matt gave an analogy of a website being a physical store:SEO is like building roads to that store making it easier for customers to find and access it.There's value of giving clients an understanding of elements such as title tags, meta description, headings, content styling.3. Matt mentioned the benefits  of using platforms like Shopify for e-commerce:Shopify can handle large traffic.Shopify takes care of SEO aspects like SSL certificates.Matt feels that Wix and Squarespace are limited for SEO (they restrict access to crucial backend features).4. Tips beyond basic SEO:Matt mentioned SEO tool Surfer SEO which aids in placing the right keywords at the right places in your content to ensure search engines find them.A crucial piece of advice from Matt was to get user feedback on the site's user experience to identify site issues and improve it accordingly.SEO Services need a balanced approach that involves both personality and technical SEO optimization. Matt emphasized the importance of infusing personality into posts similar to E A T policy (Expertise, Authoritativeness, Trustworthiness) of Google.If you're looking for a unique, handcrafted way to spruce up your home or office, then Collage and Wood is the perfect place for you! We offer a range of beautiful wooden signs that are perfect for any occasion. Our talented team of artists will work with you to create a sign that perfectly suits your needs. So why wait? Visit Collage and Wood today!Support the showApply to be our podcast guest! ?️Brittany’s SEO Basics Checklistbrittanyherzberg.com Book your $99 SEO Audit with Crystal!Start your Shopify Store!JOIN THE FREE VIRTUAL SHOPIFY SUMMIT SEPTEMBER 26-29, 202310,000 Jasper words FREE!crystalwaddell.comGet Ocho: the best retirement info for entrepreneurs!Note: If you make a purchase using some of our links, we make a little money. But we only ever share products, people, & offers we trust & use ourselves!Get the Show merch!