I’ve heard from a lot of you about your - let’s say - ‘less than desirable’ experiences with influencer marketing…as a small business owner you took your hard earned cash and invested it into an influencer, only to see zero impact or worse, it hurt your brand. 
But when it's done right, it can be game changing for a business. 
So, how do you get there?? It's all starts with asking the RIGHT questions.