Jon Yarlett is the founder and COO of Intelligent Sourcing magazine. He recently founded a new trade association focused on impact sourcing titled the Impact Sourcing Alliance. The role of the new alliance is to support the education and information sharing of Impact Sourcing globally across the broad BPO and CX community.   Jon is an old friend of CX Files and has often published articles by Peter and Mark in his magazine. In this discussion with Peter he explores why impact sourcing has become so important to the CX community and what the new alliance hopes to achieve.  https://www.linkedin.com/in/jon-yarlett-91282aa/ https://www.linkedin.com/company/impactsourcingalliance/ https://www.intelligentsourcing.net/