John, Jeremy, and Jason Chapman of The Acoustic Shoppe sit down with Eric Thornton of Rain Retail Software to talk about how the Chapman brothers have turned happy accidents from their life into a successful music store recognized as a leader in specialized music business.The Chapmans and Eric tell the story of how they grew the business from its roots in providing lessons into a full service music store. From taking over the lease of the shop they taught lessons in to building on the relationships they have nurtured throughout their career.Every time life placed a challenge before them, they took the opportunity to grow and expand. The Chapmans used their interest and expertise to take advantage of technology and new business processes to rise above their challenges to find a better way to do business.KEY INSIGHTS- Prepare and be open to new opportunities, but be ready to ride a wave with new possibilities- Specializing in a particular segment of the music market can help you stand out- Open up you business to a broad market in order to find your audience- Don’t hide from the challenges your business faces—tackle them head on- Be self reliant and understand many areas of your business and be able run them independentlyGUEST BIOJohn, Jeremy, and Jason Chapman were touring musicians who started The Acoustic Shoppe in 2012 first as an extension of music lessons they were teaching. The three brothers have always been eager to try new technologies to help give themselves a bigger stage to play on. Their desire to go bigger helped them grow their music business into the success it is today.-- SPECIAL PROMOTION --For listeners of this podcast, Music Shop 360 is offering 50% off your start-up costs. ► Visit https://get.musicshop360.com/podcast to schedule a demo and redeem this offer.