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Navigating the Evolving Landscape of Podcast Advertising with Gretchen Smith from Ad Results Media

Navigating the Evolving Landscape of Podcast Advertising with Gretchen Smith from Ad Results Media

FromBusiness of Sound


Navigating the Evolving Landscape of Podcast Advertising with Gretchen Smith from Ad Results Media

FromBusiness of Sound

ratings:
Length:
34 minutes
Released:
Mar 30, 2023
Format:
Podcast episode

Description

In the second episode of Business of Sound, presented by Glassbox Media, Chief Strategy Officer Chris Whitman sits down with Gretchen Smith, VP of Media at Ad Results Media, to discuss the ins and outs of the podcast advertising business. They cover topics such as how to match brands with the right podcasts and audiences, notable trends in the industry, the role of data and analytics, and the future of programmatic advertising as it relates to the podcast business. Tune in for actionable advice and insights on how to make your podcast campaigns more successful. Remember to leave a five-star rating and subscribe to the show!

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Released:
Mar 30, 2023
Format:
Podcast episode

Titles in the series (26)

The Business of Sound is a podcast hosted by David Segura, CEO of Glassbox Media. In under 30 minutes per episode, the podcast offers valuable insights from industry experts, content creators, and media buyers on the latest trends and innovations in podcasting. Guests come from all corners of the podcast industry to provide actionable advice to earn more money from podcasting. The podcast covers ad sales, monetization strategies, audience growth, new distribution channels, and cutting-edge production techniques, making it a must-listen for anyone in the podcasting industry.