19 min listen
Navigating the Evolving Landscape of Podcast Advertising with Gretchen Smith from Ad Results Media
Navigating the Evolving Landscape of Podcast Advertising with Gretchen Smith from Ad Results Media
ratings:
Length:
34 minutes
Released:
Mar 30, 2023
Format:
Podcast episode
Description
In the second episode of Business of Sound, presented by Glassbox Media, Chief Strategy Officer Chris Whitman sits down with Gretchen Smith, VP of Media at Ad Results Media, to discuss the ins and outs of the podcast advertising business. They cover topics such as how to match brands with the right podcasts and audiences, notable trends in the industry, the role of data and analytics, and the future of programmatic advertising as it relates to the podcast business. Tune in for actionable advice and insights on how to make your podcast campaigns more successful. Remember to leave a five-star rating and subscribe to the show!
Follow Glassbox Media on Instagram and LinkedIn.
Follow Gretchen on LinkedIn.
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Send in a voice message: https://podcasters.spotify.com/pod/show/glassbox-media/message
Follow Glassbox Media on Instagram and LinkedIn.
Follow Gretchen on LinkedIn.
---
Send in a voice message: https://podcasters.spotify.com/pod/show/glassbox-media/message
Released:
Mar 30, 2023
Format:
Podcast episode
Titles in the series (26)
The Pod Report: Globalization, Monetization, and the State of the Podcast Industry by Business of Sound