In this episode of Behind the Membership, Callie is talking with Kim Jimenez from The Business Lounge, a membership site for online business owners. Kim has had her membership for nearly two years now, and in this episode she discusses how she didn't initially want to create a membership site, what changed that opinion, and how starting one has actually transformed her business and life. Kim also talks about how she is using YouTube, webinars, and trials to attract new members, and why she has both a Facebook group and an onsite forum for her membership community, and how she balances the two. We also delve into work life balance and burnout, why a successful membership site isn't just about adding content, and much more besides.