Louise Brogan from Social Bee Academy joins Callie for this episode of Behind the Membership. Louise has run the Social Bee Academy alongside her business Social Bee NI for around 18 months now and in this episode Louise shares what's been working for her when it comes to attracting new members, including how connecting one to one with people via in person workshops and networking events, as well as online via Facebook and LinkedIn messenger have been great ways to grow her site. Louise also talks about the challenges and highlights of her membership journey so far, including why she has moved from a closed model to always being open, and how seeing the results from her members makes everything worthwhile. And you'll also hear why Louise plans to focus even more on her membership this year and really make the membership a priority in her business!