n this episode of Behind the Membership Callie Willows talks with Dr. Melissa West all about her longstanding yoga membership. Melissa has had her membership for nearly eight years now and here she shares how she went from burnout teaching in-person classes to setting up her membership with her husband Tim, how the membership has evolved over the years, and the importance of community and relationships in her long term success. Melissa also talks about how she uses YouTube to attract new members (she has over 48,000 subscribers on her core YouTube channel), and some of the things that she does to ensure her membership community continues to thrive, including how she's built a team of committed volunteers that help her with her membership on a day-to-day basis, and a counterintuitive content strategy that she has introduced that is working really well for increasing engagement and retention.