Varvara Lyalyagina from Start Blog Up joins Callie Willows for this episode of Behind the Membership to talk all about her membership for Russian speaking entrepreneurs, The Studio. In this episode Varvara's talking about how she is succeeding with her membership despite it being for a market not as familiar with the membership model, and why she has decided, after a year of being open all the time, to experiment with moving from an always open model to closing the doors and only letting new members in at certain times. Varvara also talks about the emotional challenges of running a membership and learning not to take cancellations personally, the power of members promoting your membership for you, and how adding a personal touch with things like video and gifts is aiding her retention. And Varvara also shares her strategy for running online parties to attract new members, plus more!