On this episode of Behind the Memberhip, George Reid is talking all about his membership site for Amazon based businesses, the LaunchPod Academy. George started the membership 15 months ago after originally working for Amazon in the UK and then creating an Amazon agency. Over the last year, the membership has become the main focus of his business though, now accounting for 80% of his revenue. One of the things George is most passionate about is ensuring he is giving his members the best experience and making his membership as ‘sticky’ as possible, meaning his retention, even for annual renewals, is great. In this episode, we're talking all about how George originally started the membership with his brother but is now flying solo, how he is utilising guest experts for creating content, and some of the new strategies he's trying to improve his retention even further.