Paid traffic is a great investment if you’re looking to build awareness, reach new people, and make some sales… but people often make a critical mistake when they start to invest in paid traffic.Without a coordinated investment in content, you risk not making an impact on the vast majority of people your ad is served to.We’re not machines – we do our due diligence and need social proof before we do anything an ad tells us to. So, in this episode of the podcast, I’m exploring why people so often get the balance wrong when investing in their paid traffic and content, why it’s important to get it right, and share ways you can correct this classic mistake!Find out about:What I mean by “paid traffic” (its benefits and its limits)Why businesses risk wasting their money if they take the wrong approach with paid trafficHow investing in content at the same time as paid traffic can deliver better resultsImportant Links & MentionsLinkedIn 10xWhat Everyone Needs to Know About LinkedIn Ads with AJ WilcoxTo watch the video, or read the blog post, click here.