In this episode, Catherine B Roy, business coach and author of "Live from Your Heart and Mind", and founder of LHM Media and LHM Academia shares nine powerful essential elements for a strategy to avoid business failure and maximize your potential to create predictable growth. Insights she shares include:

Why companies don't know the rules of the gameWhy Catherine believes that most companies don't have a strategy to avoid business failureThe marketing elements that have a vital role to play in scaling your companyWhy focus on customer segments as opposed to customer profiles or avatarsNine powerful elements that companies with successful business strategies honeCatherine's advice to startups and how they can build an audienceThe critical area to focus on when growing your audienceEssential elements you need to cover in your research phaseHow to set up your channels the right wayWhy use social media to develop your content and messaging as opposed to your websiteand much more